Assorting Q4 for an anticipated celebratory mood for the holiday season.

Merchandising and curating according to mindsets over trends.

Understanding the effects on short- and long-term consumer mindsets, brand positioning, and product offering.

As young, scrappy startups flood the marketplace, consumers come to expect agile moves and disruptor-level traits from all brands. Everything, from the way you look to the way you sound, requires a modern makeover.

With 2020 as an election year, brands must implement their own campaigns or risk not being part of the conversation. TOBETDG outlines topline strategies for the year ahead and beyond, with original thought starters to get your creative juices flowing.

TOBETDG's complete set of consumer projections for 2-to-5-year business planning. A changing worldview is the narrative brands ultimately get written into and with the world changing faster than ever, certain values become more valued and catalyze new points of view.

First, the genesis of trends evolved from industry-led to culturally informed. Now, educated consumers assess their buying patterns and purchasing pace based on their own set of personal values.

The influencer economy's reputation for key-to-success comes into question as people reevaluate the entities they look up to. In the wake of superficiality and scandal, truth and expertise become the basis for gaining trust.

The heavying burden of social media and myriad distasteful political, professional, and personal high jinks have cracked consumer psyches wide open. Sharing feelings, getting in touch with one's feelings, being aware of others' feelings, are all prioritized now.

In a frenzy to keep up and “try new things,” leaders lose sight of the fundamentals, which begs for a recentering to revitalize engagement and restore balance to the unattended or overcorrected.

Commerce is coloring way outside the lines, scrapping the concept of categorization. The new “Anything Economy” allows brands to pivot across industries and disciplines.

Innovation and ingenuity are at an all-time high, with new takes and rising movements ripe for creating distinction. Here, our complete 2019 guide of new names to know to boost assortments and offerings.

A subset of the wellness industry, human biology, tech, and DIY culture empower consumers to optimize their bodies with science-backed solutions.

Gaming sheds its reclusive stereotypes to reveal not only an active community and marketplace, but a blueprint for future consumer engagement and digital experiences.

The art world can currently be viewed as society's cure-all—inspiring minds, raising spirits and steering strategy. With all these new use cases, industries outside of the action make moves to get involved.

Non-traditional values and belief-systems take hold in a society fascinated by newness and skeptical of old-guard ideals. Now, fringe mentalities enter the mainstream to enhance post-modern enlightenment.

Connecting and change-making become the new formula for success. Female-centric, female-founded, and female-led companies add empathy into the commercial equation.

The modern evolution of faith and its sprawl into all things pop culture changes the face of religion as we know it.